![]() ![]() This is where untimely popups, poor layouts and other UX issues can prevent people from engaging with your content.įinally, quality content also needs to be compelling enough to inspire action – otherwise, where’s the value in it for you? This starts with headlines, images, thumbnails (or a previous page in your sales funnel) that compel users to click through. Once users click through, your content also needs to be accessible on your site. If your content isn’t within reach when your audience needs First, content needs to be in the right place when users are looking for it – ranking for a search term in Google, visible to the right audience in Facebook, part of a targeted remarketing campaign, etc. ![]() You’re not like the other brands in your industry you’re better.Īccessible content needs to be two things. Instead, create content that tells search engines and users that you have something unique to offer. Through and content that compels them to take action.īefore you create any kind of content, ask yourself – what problem is this going to solve for our audience? Also, bear in mind there’s little value in repetition. Compelling: Titles that compel users to click.It and provides a positive user experience every step of the way. Accessible: Content that’s there when users need.Valuable: Offers something of value that your.Subjective thing, but your content is going to fall short if it doesn’t meet Of course, it doesn’t help that ‘quality’ is a highly ![]() This term gets banded around so much that it’s lost all What does ‘quality content’ actually mean? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |