Some favorites emerged because of style and look, others because of brand association or celebrities. Some prefer Sans Serif, while others Serif. To continue my font exploration and profiling, I asked my BMSD co-workers what their favorite fonts were. President, I won’t be able to join your dinner party. Likes: Designer brands, wedding invitations and having a way of being elegant without trying too hard. Personal Quote: “I have over 700 friends on Facebook, and don’t even get me started on my LinkedIn connections.” Likes: BFFs with Apple Inc., working within social media and being considered clean and modern. Personal Quote: “I’m on Dwayne “The Rock” Johnson’s stationery. Likes: Being featured in action movies, with overly masculine characters. If Rockwell, Myriad and Cochin had personality profiles, I image them to be exactly like this: To give you a better idea of type personalities, I decided to break down some popular fonts. Between category, classification, style, weight and width-the art of type is truly endless and the type you choose to use definitely has a way of personifying you, or your message. But what I want you to get out of reading this post is that there are literally thousands of fonts. There are many, many, many details and characteristics that go into a font and therefore into the art of typography, which I won’t pretend to fully understand. (“But Nina, Lucinda Calligraphy just gives off such a classic, handwritten feeling.”)Īlthough I’m not a designer, I can appreciate that typefaces help establish the attitude of a design. I’m sure you see some Times New Roman on your newspaper, maybe some Comic Sans on your kid’s homework assignment and some type of Script font on your mom’s email signature. If you don’t believe me, just take a look around at all the different type that’s around you. With so many different fonts and type characteristics to choose from, I just want the meaning of my words to have some extra support from their appearance.įor example, some fonts just have a way of screaming, “Hey girl, hey!” while others have a way of saying, “Excuse me sir, would you care for a cup of tea?” I have to say, as a writer, I have a profound love for not only what words say but also how they look.
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